Truvly Academy · Free Education
Everything your business needs to earn Europe's trust — and keep it.
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Curriculum
Earn your Truvly certification by mastering these five areas — each one bringing you closer to the trust seal your business deserves.
Module 01
The 5 fundamental rights every European consumer holds — and every certified business must honour.
Module 02
Turn every complaint into a loyalty opportunity. The Truvly 5-step framework for resolving issues the right way.
Module 03
Data protection made practical. Five clear steps to full GDPR compliance — no legal jargon required.
Module 04
Authentic reviews, honest engagement, and the behaviours that make trust last. No shortcuts, no fakes.
Module 05
Step-by-step: registration, document verification, TrustScore activation, and embedding your seal.
Module 01
Every European consumer is protected by law. Every business operating in the EU must know and honour these rights — or risk fines and loss of certification.
Full transparency on pricing, terms and conditions before purchase.
Art. 5 Directive 2011/83/EU14-day return window for online purchases, no justification required.
Art. 9 Directive 2011/83/EUSecurity and privacy of every consumer's personal data — non-negotiable.
Regulation EU 2016/679All products sold in the EU carry a mandatory 2-year legal guarantee.
Directive 1999/44/ECRepair, replacement or full refund in case of defective products.
Directive 2019/771/EUWhy This Matters
"Knowing the law is not enough. Living it — every day, with every customer — is what earns the seal."
Module 02
A complaint handled well is a customer kept for life. The Truvly framework turns your most difficult moments into your strongest trust signals.
Response time is the #1 factor in consumer trust perception.
Truvly Best Practice · TrustScore +25%Never deny or minimise. Validate the customer's experience first.
Directive 2013/11/EU — ADR ResolutionRepair, replacement, refund or compensation — chosen for the situation.
Art. 13 Directive 2019/771/EUIf you said 5 days, deliver in 5 days. No exceptions.
Truvly Commitment · TrustScore +15%Confirm resolution in writing and keep records for at least 2 years.
GDPR Art. 5 · AccountabilityThe Cost of Ignoring
"The complaint is not the problem. How you respond to it is."
Module 03
Data protection is not bureaucracy — it is the foundation of digital trust. These five steps make compliance achievable for any business size.
Less data means less risk and more consumer trust.
GDPR Art. 5 — Data MinimisationNo pre-ticked boxes. The customer must actively and clearly agree.
GDPR Art. 7 — Conditions of ConsentEncryption, strong passwords and restricted access are legally required.
GDPR Art. 32 — Security of ProcessingAny customer can request deletion of all their data. You have 30 days.
GDPR Art. 17 — Right to ErasureAny data breach must be notified to the supervisory authority in 72h.
GDPR Art. 33 — Breach NotificationGDPR by the Numbers
"GDPR compliance is not a cost. It is a competitive advantage in a world where data trust is collapsing."
Module 04
Authentic reputation is built slowly, through consistent behaviour. These five practices are what Truvly monitors — and what your seal reflects.
Invite every customer after service. Never offer incentives.
EU Digital Services Act · Art. 31Positive and negative. Every response shows you genuinely care.
Truvly Best Practice · Visibility +40%Fines up to 4% of annual turnover — plus immediate loss of Truvly seal.
DSA Art. 25 · UCPD Directive 2005/29Reputation is not built in weeks. 6+ months of consistency is the Truvly standard.
TrustScore — Consistency DimensionUse negative feedback to evolve. Businesses that improve grow faster.
Truvly Excellence MethodologyThe Fake Review Crisis
"A seal that cannot be lost is just decoration. A seal that can be lost — is proof."
Module 05
Your complete guide from registration to displaying your dynamic trust seal. The process takes less than 48 hours.
Visit truvly.uk and create your account. Fill in basic business details.
Estimated time: 10 minutesCommercial registration, tax ID and proof of active address.
EU Digital Services Act StandardOur team reviews and verifies all documents within 24–48 hours.
Human verification + AIYour initial TrustScore is calculated and your dashboard goes live.
Dynamic score · Daily updatesEmbed the Truvly seal on your site, emails and social profiles. It updates live.
Web · Email · Social mediaSeal Tiers
Join the waitlist. First 100 businesses get 3 months free.
Identity confirmed. Your business exists and is legitimate.
Score above 7.0. Clean 6-month history. Real credibility.
Score above 9.0. Quarterly audit. The gold standard.